How Digital is Redefining the Banking Experience

Reshaping the customer journey: mobile banking. personalised and on-demand access to services

Internet and mobile banking is preferred: shut branches caused by customers managing banking through the internet and on mobile phones

Four ways to improve the customer journey

(1) Improve new account opening and on-boarding experience

(2) consider user-friendly authentication

(3) Embrace the rise of the bots

(4) Embrace cross selling

*cross selling: selling to an existing customer

source: https://www.finextra.com/blogposting/13719/how-digital-is-redefining-the-banking-experience

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