Why Customized Content is Essential for Payments Companies

Why is Content so Damn Important?

Card-not-present fraud may surpass $7 billion by 2020

Chinese shoppers spent $31.99 billion on overseas products purchased online in 2016

In the US, roughly 70% of cards are now chip-enabled but only 7% of card-present transactions used EMV technology in 2016.

Quality Content Builds Relationships

It drives awareness, promotes engagement, positively impacts SEO, generates leads and builds relationships. More importantly, it builds your reputation as a trusted leader in your space and makes you a highly desirable candidate for merchants in the market for new solutions, tools and services.

 

source: https://www.linkedin.com/pulse/why-customized-content-essential-payments-companies-ashley-poynter